Europe’s Answer to the American AI Visibility Monopoly

Tracking Brand Mentions Across ChatGPT, Gemini, and Perplexity

Last updated: April 15, 2026 Category: AI Visibility Monitoring Pricing: EUR 85–425/month (core plans); agency plans available Best for: European agencies and marketing teams operating under GDPR Website: https://peec.ai

The Short Version

Peec AI is built for the moment when your brand stopped being about Google ranking and started being about whether ChatGPT mentions you. It tracks your mentions, your competitive benchmark, and the gap between owned media and AI-generated answers—straight in EUR, straight to your inbox, with a Slack connection to the team that built the tool. If your team operates in Europe or answers to GDPR requirements, this is the shortcut.

What Peec AI Does

Peec AI launched as one of the first tools to track brand visibility across AI search engines. Unlike SEO tools retrofitted for AI search, Peec was designed for AI visibility from the ground up. The platform monitors how ChatGPT, Perplexity, Google Gemini, Copilot, Google AI Mode, and Google AI Overviews mention your brand, cite your content, or ignore you entirely. It distinguishes between a brand mention (the AI says your name) and a source citation (the AI uses your content without naming you)—a gap that matters for strategy.

The core idea is simple: you enter the brand and competitor keywords you care about, Peec runs queries against each AI engine daily, and returns a dashboard showing mentions, impressions, sentiment, and competitive positioning. The tool also offers an “Owned/Earned Media Gap Analysis” feature that shows which of your owned properties are actually cited versus which are missed, helping teams identify content gaps that AI systems overlook.

And then there’s the Actions feature, currently on the GEO (Generative Engine Optimization) roadmap, which promises to move from monitoring to direct optimization guidance.

What You Get

Daily brand mention tracking across six AI engines (ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode, Google AI Overviews)
Competitor benchmarking with visibility breakdowns by region and detailed insights
Owned/Earned Media gap analysis to identify which properties AI systems cite and which are missed
Opportunity scoring highlighting content or topics where you’re underrepresented
Unlimited users on all pricing tiers—no per-seat costs
Agency pitch projects for managing multiple client visibility portfolios
Direct Slack integration to the support team
Multi-language reporting in 115+ languages, making it native for European teams

Specs and Capabilities

Is Peec AI a monitoring, auditing, or optimization tool?

Monitoring. The platform runs daily tracking across six major AI engines and surfaces competitive benchmarking, mention tracking, and the owned-versus-earned gap.

Optimization features are on the roadmap (the Actions feature promises direct guidance) but aren’t yet shipped. Today, Peec is a measurement tool with one distinctive lens: it separates brand mentions (the AI says your name) from source citations (the AI uses your content without naming you). That distinction matters strategically, because each calls for a different fix.

Not an audit product. You don’t run a one-time scan and walk away with a fix file. Peec is the continuous surface that tells you whether your visibility is holding or slipping across the AI engines your customers use.

Which AI surfaces does Peec AI cover?

Six on the base plans. ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode, and Google AI Overviews.

Additional engines (Claude, DeepSeek, Grok) sit behind add-ons priced EUR 30 to 140 per engine per month, depending on tier. A team monitoring all nine major engines on the Starter plan budgets closer to EUR 169 to 209 per month rather than the headline EUR 85 starter price.

Good European coverage for the English-language AI field. Narrower than Profound’s ten-plus, wider than Evertune’s five. For a European team focused on ChatGPT plus Gemini plus Perplexity (the dominant subset in most categories), the base plan covers the core field.

What kinds of evidence does Peec AI produce?

Brand mentions, source citations, competitive benchmarking, and the owned-versus-earned gap analysis.

The mention-versus-citation distinction is Peec’s defining evidence layer. Most tools count them together. Peec separates them, because being named in an AI answer (“Peec AI is a European monitoring tool”) requires a different strategy than being the source the AI drew from without attribution. Entity-level work moves one number. Content-level work moves the other.

The owned-versus-earned gap analysis extends the same logic. It shows which of your owned properties AI systems actually cite versus which are invisible despite being the best source for the query. That gap is where content strategy gets tactical.

How deep does Peec AI’s reporting go?

Standard. Daily mention tracking, competitive benchmarking, sentiment, region-level breakdowns, and multi-language reporting in 115-plus languages for European teams running multi-market work.

What you get is solid for mid-market marketing teams: visibility over time, competitor movement, gap identification. What you don’t get is the enterprise infrastructure layer (SOC2 certification, advanced RBAC, BI-grade data export) that Profound and Evertune include for their enterprise buyers.

For a European agency managing client visibility reports or a mid-market brand running AI visibility tracking internally, the reporting depth fits. For a US Fortune 500 procurement process that requires SOC2, the certification gap can block the purchase.

How often does Peec AI refresh its findings?

Daily. Data collection runs nightly, and dashboards reflect the previous day’s state of visibility across the tracked engines.

That cadence matches the rhythm of marketing-team reporting: fresh enough for weekly stand-ups, stable enough to avoid noise from hour-by-hour AI fluctuations. For teams making decisions in weekly or biweekly cycles, daily refresh is the right tempo.

Not real-time in the continuous-capture sense that Profound offers. If your workflow needs alerts the moment a new citation appears, Peec’s cadence is a half-beat behind. For most European marketing and agency work, it’s exactly right.

Does Peec AI have a free plan?

No. EUR 85 per month for the Starter tier is the entry point, and that covers three base engines with 25 prompts.

Annual billing unlocks discounts. The 14-day view of mention data is fresh enough to see whether a team’s tracking setup captures meaningful signal before the second month hits, which makes the first month effectively a trial period priced like a commitment.

For truly free AI visibility discovery, this isn’t the path. An audit tool or a Chrome extension like GeoReport covers the free-entry-point need. Peec is the tool you buy once you know you need continuous monitoring.

Does Peec AI support local businesses?

Partially, through multi-language support. The platform reports in 115-plus languages and handles regional keyword work, which benefits European local businesses operating in multiple markets.

But Peec isn’t specifically built for local visibility work. The Business Facts Map concept, local schema deployment, NAP consistency checks, and service-area entity work all sit outside its scope. Peec measures brand visibility. Local SMBs often need to fix the on-site foundation before measurement matters.

For a European brand with multi-country presence, Peec’s regional benchmarking is useful. For a single-city law firm or plumber, the tool’s value proposition fits less cleanly than a local-focused audit plus a simpler monitoring layer.

Does Peec AI work for agencies?

Yes. Explicitly built for agency use, with unlimited users on every plan, dedicated agency pitch projects, multi-client management, and direct Slack access to the support team.

The unlimited-users policy matters. A ten-person agency pays the same as a solo marketer on each tier. No per-seat costs means portfolio teams aren’t penalized for scale. Agency plans start at EUR 205 per month, priced where European boutique shops can realistically absorb it across client retainers.

No formal white-label reporting layer, which is the gap. Agencies reporting to end clients export data and build their own wrappers. For European mid-market agencies, that’s workable. For white-label-heavy US agencies, Profound’s native white-label reporting fits closer.

Pricing (as of April 2026)

Plan	Monthly Cost	Prompts	Best For
Starter	EUR 85	25	Solo marketers, small teams starting out
Pro	EUR 205	100	Growing agencies, mid-market teams
Advanced	EUR 425	250+	Large agencies, enterprise coordination
Agency	EUR 205+	Custom	Multi-client management with project flexibility

Watch out for: The base plans cover three AI engines (ChatGPT, Perplexity, Gemini). Tracking additional engines—Claude, DeepSeek, Grok, and others—requires add-ons at EUR 30–140/month, depending on the engine and tier. A team wanting to monitor all six major engines on the Starter plan should budget closer to EUR 169–209/month. Annual billing discounts are available.

See Peec AI’s full pricing breakdown for current options and engine availability.

What Users Are Saying

On G2 and Slashdot, Peec consistently earns 5.0-star ratings. Users credit the platform with solving a problem that didn’t exist three years ago: “The best tool to track AI Chat visibility,” one reviewer wrote. What stands out in reviews is the team accessibility—Peec gives users direct Slack access to the founders, a rarity in competitive SaaS tools. For complex questions about AI visibility strategy, that’s gold.

Users also praise accuracy: the platform correctly distinguishes brand mentions from source citations, reducing false positives that plague competing tools. One reviewer noted that Peec’s data collection runs nightly, so trends appear fresh without the lag competitors struggle with.

The main caveat: US-facing teams have flagged the lack of SOC 2 or similar security certifications, which some enterprises require for vendor management.

Strengths

GDPR by default. All data processors operate under GDPR. No region locking, no data residency friction. For European teams, this isn’t a feature—it’s table stakes. Peec just takes it seriously.
Unlimited user access. Unlike tools that charge per seat, every plan grants unlimited team access. A 10-person agency doesn’t pay 10x.
AI engine flexibility. Start with three engines, add more as strategy evolves. No rip-and-replace required.
Owned/Earned Media gap analysis. Most tools show you if you’re mentioned. Peec shows you where AI systems should mention you but don’t, pointing toward content strategy gaps.
Direct team access via Slack. For a complex, emerging field like AI visibility, this matters. You’re not fighting a support chatbot.

Where It Has Room to Grow

Security certifications remain ambiguous. No published SOC 2, ISO 27001, or equivalent compliance documentation, which US enterprises often require for procurement. This likely costs the tool enterprise deals in North America.
Actions roadmap is still coming. The promise of AI-powered optimization recommendations (Actions feature) hasn’t shipped yet, so monitoring remains one-directional.
Pricing complexity. Tracking all six major AI engines across multiple tiers requires math. A pricing calculator upfront would save sales conversations and reduce sticker shock.
Learning curve for new users. The Owned/Earned Media gap analysis is powerful, but the interface assumes some GEO/SEO familiarity. Onboarding tutorials would help.
Regional bias in benchmarking. Most real-world AI visibility queries are geographically specific (e.g., “best CRM for UK companies”), but the platform’s competitive benchmarking defaults to global. Per-region competitor analysis would be more actionable.

Who Should Use Peec AI

If your team is in Europe, legally bound by GDPR, or simply tired of USD billing and vendor checklists, Peec’s pitch is immediate: a tool designed for you, in your currency, with your privacy rules baked in. Agencies managing multiple client brands across AI search will benefit from the unlimited users and agency project features—no surprises when adding a fifth client.

And if you care about the gap between owned and earned media (the content you control versus what AI systems actually cite), Peec’s gap analysis is a competitive moat. You’re not just answering “Do they mention us?” but “Which of our content assets is AI actually using, and which are we missing?” That’s where strategic optimization starts.

Who Should Skip It

If your team is exclusively in North America or based in a region with strict vendor compliance requirements (SOC 2, HIPAA, etc.), the certification gap may outweigh Peec’s strengths. If you’re a solo marketer on a startup budget, the Starter tier at EUR 85/month is reasonable, but add-ons for additional AI engines will edge the costs up quickly, potentially making leaner competitors a better fit.

How It Compares

Peec positions itself against generalist SEO tools adding AI features (which treat GEO as an afterthought) and competing point solutions like Otterly and GeoReport. Unlike Otterly, which emphasizes budget friendliness, Peec emphasizes depth and compliance. Unlike GeoReport, which focuses on on-page auditing, Peec is all-in on mention tracking and competitive benchmarking. It’s a different problem set for a different audience.

The Verdict

Peec AI is the tool for marketing teams that care about Europe, GDPR, and the fact that AI search is a visibility game, not a ranking game. It’s not the cheapest entry point to AI visibility monitoring, but it’s purpose-built for teams operating in the EU and wanting a team they can actually talk to.

Alternatives to Peec AI:

Otterly AI — For budget-conscious teams starting their first AI search monitoring project
GeoReport — For SEO professionals wanting instant on-page AI readiness audits
SEMrush GEO Features — For agencies already on SEMrush looking to extend into AI visibility

Sources:

Europe's Answer to the American AI Visibility Monopoly: Tracking Brand Mentions Across ChatGPT, Gemini, and Perplexity