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10 articlesWhat Is AI Visibility? A Plain-English Primer
AI visibility is how findable your business is to AI systems like ChatGPT, Perplexity, and Google AI Overviews. Here's what it means, why it matters now, and where to start.
The Metrics That Actually Measure AI Visibility
Mention count, share of voice, citation rate, sentiment, position, and referral traffic are the metrics worth tracking. Here's what each one tells you and how to use them together.
AI Visibility vs Traditional SEO: What Actually Changes
Traditional SEO ranks blue links. AI visibility shapes what AI systems say when they answer a question. Here's what actually changes in the work, and where to spend your time.
The Three Layers of AI Visibility: Technical, Informational, Corroborative
AI systems need to read your site, understand what you do, and find outside confirmation. The three-layer framework turns AI visibility into specific, fixable problems.
How ChatGPT, Perplexity, and AI Overviews Decide What to Cite
Each major AI engine picks its citations differently. Here's how ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude assemble answers and what that means for where you should focus.
GEO and AEO Explained: Generative and Answer Engine Optimization
GEO optimizes for inclusion inside AI-generated answers. AEO optimizes for being the direct answer to a specific question. They're related but not identical, and the tactics differ.
llms.txt: What It Is, What It Does, When You Actually Need One
llms.txt is a Markdown file that tells AI systems which of your pages they should read first. Here's the spec, plus whether you actually need one.
Schema.org for AI Visibility: The Subset That Actually Matters
Schema.org has hundreds of types. Most businesses only need five or six. Here's the practical subset for AI visibility in 2026 and why each one matters.
Mentions, Citations, Recommendations: The Three Levels of AI Presence
Being mentioned, being cited, and being recommended are three different outcomes inside AI-generated answers. They're not the same thing, and the tactics to earn each one differ.
Why Local Businesses Get Invisible to AI (and What to Do About It)
Local businesses face a specific AI visibility problem that national brands don't. Here's the pattern, plus the short list of fixes that actually move the needle.